About Us

Our Story
Founded in the heart of London, Vertical London Jewellery began as a dream to bring nature’s raw beauty into timeless, wearable art. Inspired by the textures of the earth and the individuality of every gemstone, our mission is to create jewellery that feels personal, powerful, and intentional.
What started as a small studio project quickly grew into a collection embraced by those who value uniqueness, authenticity, and soul in their style.
Handcrafted with Intention
Every piece in our collection is made by hand — no machines, no mass production. From wire-wrapping techniques to stone setting, our work reflects patience, detail, and deep respect for the materials we use.
We treat each creation as a one-of-a-kind expression. Imperfect, beautiful, and alive — just like nature itself.

The Power of Natural Stones
We believe in the quiet strength of natural stones. Sourced ethically and carefully selected for their color, texture, and energy, our gemstones are more than just decorative. They are ancient messengers of balance, protection, and clarity.
Whether it’s calming amethyst, energizing citrine, or grounding labradorite — each stone carries a story and purpose.
Why Vertical London?
The name represents our vision: to rise with grace, stay grounded in authenticity, and stay aligned with nature’s rhythm. Vertical is the path of growth. London is where it all began.
We hope our jewellery becomes part of your personal journey — worn with meaning, gifted with love, and cherished for years to come.

Branded with Care
Every piece from Vertical London Jewellery isn’t just handcrafted — it’s delivered with intention, in packaging as thoughtful as the jewellery itself.
Our signature soft pink box, embossed textures, and custom “Vertical London” seal make the unboxing experience a moment of joy in itself.
Whether you're gifting someone or treating yourself, we want you to feel the care behind every detail — from our studio to your hands.
Thank You for Being Here
Supporting small, handmade brands makes a difference. When you wear a piece from Vertical London Jewellery, you carry not just a design — but the heart and hands behind it.
With love,
The Vertical London Team